A passion for fashion best describes the motivation in forming their company said Sarah Hairston and Kandis Yeakey. Yet the founders and co-owners of Fashion Forward, formed in 2013, also wanted to promote fashion with a twist.
“We started on a foundation of wanting to expose new artists in fashion, such as photographers, models and make-up artists, and create a platform for them,” said Yeakey.
They accomplish their goal through activities, such as crafting fashion shows and networking events. An example is the 2017 Black Girls Majestic show held in Indianapolis. The idea was to “provide a good experience through fashion and present fashion with a deeper value,” said Hairston.
The show was designed as a celebration of music, dance and fashion with a little history mixed in. Yeakey and Hairston wanted to highlight the contributions of Black women to history through the experience of fashion and the arts.
They chose the Circle City as their site for the show primarily because “we see Indianapolis hungry for a new fashion scene,” said Hairston. They hope to connect with that desire of the area’s fashion creators through partnering with artists and holding more fashion shows. One subset of partners they hope to cultivate is the blogging fashion community. By sponsoring relevant events, Yeakey wants to see a type of merging of these bloggers “so they can connect and grow as well.”
Although Indianapolis has played a major role in their choices, they don’t limit themselves to any one location. Their hopes are to spread out to crafting events in many other cities as well. On the agenda is a show concentrating on Black men’s fashions and contributions. Although the location has not been selected, they plan to hold the event during New York’s Fashion Week held in September.
An example of past work includes a gig with Midwest Fashion Week. The goal of this annual event is to build awareness of Midwest fashion professionals throughout the world. Runway shows are held annually in different locations, including Paris, New York and Chicago. This year the Indianapolis Artsgarden will host two runway shows on Friday and Saturday, April 21 and 22.
Expect to see some of the partners that Fashion Forward helps promote at Midwest’s shows.
Adding her touch to the Indianapolis fashion scene is professional make-up artist Candice A. Jackson. She not only works on clients’ make-up for primarily special events and weddings, Jackson creates the online publication Limitless Look originated in March 2014.
The free publication highlights the pictorial examples submitted by make-up artists.
Jackson’s goal for the magazine is “to enhance the experience of make-up artists and give them the chance to broaden their resume. I hope to empower all women in the make-up industry.”
In addition to the publication and her own make-up business, Jackson has designed and sells a lip-shaped tool bag for her peers.
Startup features companies that have been in operation for one to three years. To have your company considered for a feature, please email firstname.lastname@example.org with the name of your company, contact information, a short description of your product or service and a link to your website.